The Brentt Approach
Reliable. Accurate. Relevant.
Sitting down at a local shed with okada drivers to talk about how their work? Wading through tall grass to get to a remote cocoa farm? Sipping a latte with a high net-worth individual at Alara? Enjoying a deep hug from a garri seller in the open market? Our field researchers are trained to glean information and data from any scenario, and our analysts understand the nuances in language and culture – ensuring we provide the most accurate and relevant data in all instances.
Whether primary or secondary research, we verify and analyse all our intelligence through our unique 360o approach which brings together many sources of information which are then collaborated by industry practitioners and key experts.
Commitment to Innovation
World class research means using world class research technology. No excuses. That’s why at BRENTT we have pioneered the use of CATI, CAWI, & CAPI – the big three computer aided research platforms, the use of tablets and other mobile technology, SMS surveys, social media analytics software, & other emerging research technology. These technologies increase data accuracy, improve analysis, and enable us to reliably supply data accessible to everyone – online!